What is White Label Solution? Definition and Meaning - Ikajo Glossary


White Label Solution

Every day brand-new outputs are created. And many innovations appear on the world’s market. With such a wide range of goods and services, sometimes it can be hard to come up with something new. For this purpose, a White Label Solution exists. You don’t need to be a genius or an expert in some field. All you have to do is to buy a product or a service from another brand.

What is a White Label Solution?

As a rule, this term relates to the products or services that were designed and approved by an enterprise, so that it could be sold to a business concern. Company B has the right to use the product or service under its own label.

The advantages of the White Label Solution

The White Label Solution has the benefits both for a manufacturer and a reseller. A manufacturer can concentrate only on the best ways of creating the product and do not care about such a thing, as marketing. On the contrary, a reseller has no need to think about the process of the product’s development but to customize the product with a particular brand. This will help the customers connect in the mind these goods or services with the company-reseller only.

White Label Solution works almost with any tangible or tangible goods. For instance, small bakeries sell the product to the big stores at a lower price. The stores sell those baked goods to the purchasers under their own logo.  

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