Cameras aren’t just for deterring shoplifting. Video analytics can tell a retailer the age and gender of shoppers, what they touch and where they go in a store.
“We had a store targeting the Millennial crowd when it turned out it was Gen X shopping there,” said Shelley Kohan, vice president of retail consulting at RetailNext.
RetailNext’s software also allows retailers to view the store as a heat map to pinpoint highly-trafficked sections of the store. “If you know where people spend the most time in your store, you place specific items in their path,” she said.