Cyber weekend, the culmination of Black Friday and Black Monday combined is over for another year and IBM’s James Lovell, European Retail Solution Leader discusses some of the key findings to come from it.
“Although the average value of mobile spend on Cyber Monday actually fell from 2013, it is telling to note that the percentage of overall sales made on mobile devices grew by almost a third (29%).”
“It has become clear from their behaviour that consumers are increasingly using mobile technology as part of their shopping experience and retailers must acknowledge this by developing customer data strategies and applying the insights to drive ever more target and personalised communications to customers.
“In last year’s benchmark we saw the strong growth of the mobile channel, but this year’s Cyber Monday results confirm that mobile has now become the dominant channel. The emphasis will continue for retailer’s to optimise the customer mobile customer experience even further going into 2015, to ensure they are capturing the very rich customer interaction data that mobile devices provide,” Lovell concludes.