Tigo Senegal has launched Tigo Cash service based on the Ericsson Wallet Platform Solution, bringing simple mobile financial services to Tigo Senegal’s subscribers throughout West Africa.
Ericsson Wallet Platform supports the launch of services that makes sending money as easy as sending a text and receiving money as simple as answering a phone call, especially for those who do not have access to traditional banking services.
Tigo, which is owned by Millicom Group, is aiming for Tigo Cash to become the preferred payment method in Senegal. Continued uptake of the service supports key objectives around boosting customer loyalty, developing new revenue opportunities, improving subscriber satisfaction and reducing churn.
“Mobile financial services are highly important to our subscribers and to drive continued success,” said Diego Camberos, Managing Director of Millicom (Tigo) in Senegal. “It was important for us to speed up an easy to use, secure and reliable offering to market.
“Ericsson has been an important partner for us in launching Tigo Cash to our entire subscriber base, ensuring that we’re able to scale to meet the high demand we anticipate as sign-ups continue to increase,” he added.
Ericsson Wallet Platform is part of Ericsson M-Commerce portfolio available for mobile operators as well as financial institutions, used to deploy mobile money services that subscribers use to make payments, store, transfer and withdraw money. The Ericsson Wallet Platform is built on a highly secured, real-time platform with open API’s, integrated security and functionality to meet local compliance rules and regulations.