While games continue to dominate the apps that consumers buy, there are clear signs that the future of mobile may not be what they allow you to play, but what they enable you to buy. According to a new research report, mobile commerce is finally getting real.
How real? This busy shopping season, as much as 31% of all online purchases will happen on mobile devices. That’s a big change from even a year ago, and portends a healthy future for mobile developers.
Since 2008 the Adobe Digital Index (ADI) has evaluated the purchasing behaviors of American consumers, tracking more than 1 trillion visits to 4,500 retail websites in that time, and 20 billion visits to ecommerce sites in October 2014 alone. (I recently came across the ADI upon starting work at Adobe last week.) This translates into analysis of 70% of all money spent online with the top 500 retailers, and past-year predictions falling within 1% of actual spend.
In other words, ADI is a pretty good gauge of consumer buying behaviors.
Some of the findings offer clues as to when to get good deals. For example, ADI holds that the best day to find a deal is Thanksgiving Day, when the average discount hits 24%.
If you can’t wait until Thanksgiving, at least wait until the Monday preceding the U.S. holiday, as ADI predicts a 5% price drop between Sunday, November 23, and Monday, November 24, the largest single-day price drop of the season.
Oh, and if you’re inclined to wait until Cyber Monday to start your shopping engines, be warned: “Out-of-stock messages will increase 5-fold on Cyber Monday due to increased demand and limited supply.”